Beginning July 2009, the Sci-Fi Channel will be known as Syfy, in an effort to re-brand the network and expand their genre base. According to Sci-Fi Channel (forgive me, Syfy) president Dave Howe, “Without abandoning our legacy or our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and recognizes our broader range of programming with literally something for everyone [...] Syfy allows us to build on our 16-year heritage of success with a new brand built on the power that fuels our genre: the imagination.” Continue Reading